How a proud Newcastle plumbing business backed its team, its customers and its next stage of growth with a full Level rebrand.
Level Plumbing & Gas Newcastle Central, formerly known as DABS Plumbing, has officially launched its new identity, with the Level brand now live across vehicles, uniforms, signage and team presentation.
For owners Anthony and Donna, the move to fully rebrand was not about leaving the DABS Plumbing story behind. It was about building on it.
The business has been shaped by loyal customers, strong local relationships and a team that takes pride in delivering quality plumbing and gas services across Newcastle. Bringing the Level brand to the front gives that foundation a stronger and more consistent presence in market.
"Once we joined Level Group and started seeing the benefits of the support, systems and network around us, it became clear that moving fully to the Level brand was the right fit for our business. It wasn't about leaving our DABS identity behind - it was about taking what we've built over the years and positioning it for the future.
We're still the same local team, with the same people and values our customers know and trust. The Level brand simply gives us a stronger platform to grow and continue delivering the service we're proud of."
-Donna, Level Plumbing & Gas Newcastle Central
The launch day brought the change to life. With newly branded vehicles on the road, the team in fresh Level uniforms and the brand now visible across the business, Level Plumbing & Gas Newcastle Central has stepped into market with a clear and confident identity.
The message to the team and customers remains simple.
Same owners. Same team. Same trusted service. Now proudly trading under the Level brand.
For customers, the rebrand means they will continue working with the same local people they already know and trust. For the team, it creates a stronger sense of identity and pride, with a professional brand that reflects the quality of work they already deliver every day.
"It was a pretty special moment. We'd put a lot of work into the transition behind the scenes, so seeing the vehicles on the road, the new uniforms and the team proudly wearing the brand made it all feel real.
More importantly, seeing everyone get behind it created a real sense of excitement and momentum. It felt less like a rebrand and more like the start of a new chapter for the business. The new look reflects the professionalism and culture we've worked hard to build over many years."
-Donna, Level Plumbing & Gas Newcastle Central
The rebrand also positions the business for future growth. A consistent Level brand across vehicles, uniforms, documents, digital channels and customer communications makes it easier for customers, suppliers and the wider market to recognise who they are and what they stand for.
For Level Group Australia, the Newcastle Central launch is a strong example of how an established local business can retain its people, relationships and culture, while using the Level brand to support its next stage of growth.
"Our focus is on continuing to grow in a way that makes sense for our business and our clients. We want to keep attracting good people, build on the relationships we've established, expand our commercial and maintenance work, and create more opportunities for our team.
Being part of Level gives us access to the support and resources to help make that happen, while still allowing us to operate with the same values and customer-first approach that have always been at the heart of the business."
-Donna, Level Plumbing & Gas Newcastle Central
From DABS Plumbing to Level Plumbing & Gas Newcastle Central, this is more than a name change.
It is a confident next chapter for a proud local team.
Thinking about what Level could look like for your business?
If you’re building a plumbing or electrical business and want a stronger brand, better support and a network of ambitious business owners behind you, Level could be the next step.
