After more than 30 years in business, Peter Dillon had already built a strong reputation in Tamworth.
As the owner of Level Plumbing Tamworth, Peter leads a long-standing local business providing plumbing, roofing and building services across commercial, rural and domestic customers.
The business had strong foundations, deep community connections and a respected name in the local market. But Peter knew there was still more opportunity to sharpen how the business operated.
For Peter, joining Level was not about starting again.
It was about putting stronger structure around an already-established business, with clearer visibility, greater accountability and a more disciplined focus on profitability and long-term performance.
Moving beyond gut feel
Like many experienced business owners, Peter already had access to the numbers.
The shift came in how those numbers were understood and used.
“The biggest shift has been moving from gut-feel decisions to data-driven ones,” Peter says.
“We always had the numbers, but Level gave us a proper framework for understanding them. Regular reviews, benchmarking against other trade businesses and accountability on the things that actually drive profit, not just revenue.”
That framework has helped Peter look more closely at the commercial drivers inside the business, from margin and pricing through to team structure, systems and future planning. With live dashboards and stronger business intelligence tools supporting that process, Peter has clearer visibility across key performance areas and can make decisions based on what is happening in the business, not just what has already happened.
Stronger visibility around profit
Since joining Level in June 2023, Level Plumbing Tamworth has seen clear commercial improvement across both revenue and profitability.
The business has grown, but more importantly, Peter now has a clearer view of what is driving that growth and where profitability can be protected.
With stronger visibility around pricing, margins and performance, the business is making more informed decisions about the work it takes on, how it is priced and how it is managed.
“Definitely,” Peter says when asked whether Level has helped improve visibility around profitability and margins.
“Since joining Level in June 2023, gross margin has improved, net profit margin has more than doubled, and revenue has grown by 49%. That’s not just more work. It’s better work, priced and managed properly.”
Accountability that sharpens the business
For established business owners, the challenge is often not capability. It is finding the space, structure and outside perspective to keep improving.
That has been a key part of Peter’s Level journey.
“Having people outside the business who challenge your thinking makes a real difference,” he says.
“When you’re 30-plus years in, it’s easy to keep doing what’s always worked. Level pushed us to question some of those habits, not disruptively, but in a way that’s made the business sharper. The regular touchpoints keep you honest.”
That ongoing rhythm has helped Peter make clearer decisions and stay focused on the areas of the business that drive sustainable performance.
Building confidence for the next stage
The impact has extended beyond the numbers.
For Peter, stronger visibility has created greater confidence in how the business is structured, priced and managed.
With clearer information, more deliberate planning and the right systems supporting the day-to-day, he has a stronger view of where the business is heading and what needs to be in place for its next stage of growth.
“The team is structured more deliberately now. Clearer roles across field, admin and project management. We’ve invested more in systems and technology,” he says.
“But confidence is probably the biggest one. I’m more confident in the numbers, more confident in our pricing, and more confident about where we’re taking the business over the next five years.”
Strengthening what was already strong
Peter’s story shows the role Level can play for established trade business owners.
It is not about replacing what made the business successful in the first place. It is about adding the structure, accountability and commercial support to help that business keep improving.
For Level Plumbing Tamworth, that means building on more than 30 years of local reputation with stronger visibility around profit, clearer decision-making and greater confidence in the future.
Ready to strengthen your business?
Level supports established plumbing and electrical business owners with the systems, structure, commercial support and alliance behind them to keep improving.
If you’re ready to build on what you’ve already created, explore what it means to join the Level alliance.
