Level Group Australia is pleased to announce a new preferred supplier partnership with Trader, strengthening the electrical offering available to Members across the country.
Trader is an Australian owned and operated business, known for its bold approach to product design and its strong focus on relationships across the industry. With a product range that stands out both in performance and presentation, Trader brings a fresh perspective to the electrical category.
Founded by Simon Gerard, a well-known name in the Australian electrical industry, Trader builds on a deep legacy while taking a distinctly modern approach. Their range is designed to be practical, reliable and visually distinctive, with product families that are easy to specify, install and stand out on site.
"We are very excited to partner with Level Group Australia and the large alliance of Electrical Contractor Members. We share similar values and we are both enjoying excellent growth with a true customer focus at our core. As this partnership develops we will no doubt create new business opportunities with Level members right across Australia’’
Simon Gerard, Executive Chairman - GSM (Trader)
For Level Members, this partnership opens up access to a broader range of electrical solutions, supported through our national wholesale partners, MMEM and Lawrence & Hanson.
This is more than just a supply agreement. It is the start of a working partnership focused on supporting Members on the ground and lifting capability across the network.
Over the coming months, Members can expect:
- Product training sessions and webinars
- In-person events and supplier engagement opportunities
- Collaboration on real projects, showcasing Trader products in action across the Level network
Level Group Australia Managing Director, Luke McCallum, said the partnership reflects the group’s focus on aligning with suppliers who are committed to the same standards.
“Trader brings a strong combination of product quality, industry experience and energy. This partnership gives our Members access to a brand that is forward thinking and easy to work with, backed by people who understand the trade.”
Luke McCallum, Managing Director - Level Group ANZ
Members can explore the full Trader range via their online catalogue here.
If a product is not currently available through your local MMEM or Lawrence & Hanson branch, please request it through your branch. If you need support, let your Level Support Manager know and we can help facilitate the request.
As the Level alliance continues to grow, partnerships like this play an important role in ensuring Members are supported with the right products, the right relationships, and the ability to deliver at a higher level.
Your local Trader representative will be in touch in the coming weeks to introduce themselves, if you don’t already have a relationship. Please make them feel welcome across the Level alliance.
